97,096 pieces of Lego were used to build outdoor posters for an alternative look at the world.

When viewed from the right position, each image forms a seamless continuation of the scene behind it, but with an added bit of Lego imagination.

The perfect way to show just how much more fun the world is with Lego.

Team: Greg Rawson, David Stevanov.


D&AD / Yellow Pencil / Design
Cannes / Silver / Outdoor
Cannes / Finalist / Design
OneShow / Silver / Transit
OneShow / Silver / Out of Home
OneShow / Bronze / Outdoor/Design
Adfest / Gold / Outdoor
Adfest / Silver / Outdoor
Adfest / Bronze / Outdoor
Spikes / Silver / Outdoor