IKEA
Malaysia's Biggest
Housewarming Party
IKEA launched a new store in the Cheras district of KL, Malaysia.
With the opening positioned as Malaysia's Biggest House-warming Party, the video is an invitation that makes the new store location unforgettable thanks to earworm tunes and lyrics made from IKEA product names.
C'mon... shake Cheras...
Team: Tinus Strydom & Maurice Wee / KC Hong & Marcus Yuen.
Recognition
Creative Circle / Grand Prix / Online/Viral Film
Creative Circle / Gold / Online / Viral Film
Creative Circle / Silver / Original Music
Creative Circle / Silver / Social/Viral
LIA / Finalist / Best Original Score
IKEA launched a new store in KL, Malaysia, in the Cheras district. The guys positioned it as Malaysia's Biggest House-warming Party. The video is an invitation to the party - with lyrics made up of IKEA product names, because normal lyrics are too easy. C'mon... shake Cheras...