The Random Camera Project
Getty Images nearly blew their promo cash on some forgettable branded thumb-drives & stress balls.
We convinced them that there are better ways to stay top of mind with the creative community.
The Random Camera Project was a lo-fi camera swapping project with the aim of giving people random inspiration – exactly what used to happen in the days of flipping through Getty’s old Image books.
Participants were given a disposable camera and the brief ‘shoot anything’. They did. Cameras were collected, developed, then swapped – so everyone received a random persons photos.
All of the photos were then exhibited online. As a final surprise, the most popular won a DSLR camera.
Much more fun than a branded thumb-drive.
Effies / Silver